The Ultimate Website Content Checklist for Creatives
A complete list of what you need to gather before building your website from scratch or with a template.
1 - BRAND ESSENTIALS
Logo files (SVG preferred; PNG/JPG backups)
Logo files (SVG preferred; PNG/JPG backups)
Color palette (HEX codes)
Color palette (HEX codes)
Typography choices (fonts + weights)
Typography choices (fonts + weights)
Brand guidelines (optional but helpful)
Brand guidelines (optional but helpful)
Headshots or brand portraits
Headshots or brand portraits
Short bio + extended bio
Short bio + extended bio
Mission statement / tagline
Mission statement / tagline
2 - WEBSITE NAVIGATION STRUCTURE: CAN WORK ON 1 OR MULTIPLE PAGES
Home
Home
Portfolio / WORK
Portfolio / WORK
About
About
Services
Services
Packages
Packages
Testimonials
Testimonials
Contact
Contact
Blog (optional)
Blog (optional)
Gear / Tools (optional)
Gear / Tools (optional)
3 - HOMEPAGE
Hero Section
Hero Section
Header text (1-2 punchy lines)
Header text (1-2 punchy lines)
Subtext (1-2 sentence explainer of what your do)
Subtext (1-2 sentence explainer of what your do)
Primary call-to-action (CTA button text)
Primary call-to-action (CTA button text)
Secondary CTA (optional)
Secondary CTA (optional)
Hero media
Hero media
High-quality background video OR
High-quality background video OR
High-quality hero photo
High-quality hero photo
Mobile-optimized versions
Mobile-optimized versions
Intro / What You Do
Intro / What You Do
2–3 sentence overview of your creative niche
2–3 sentence overview of your creative niche
Small portrait or behind-the-scenes photo
Small portrait or behind-the-scenes photo
Mini list of specialties (Brand photography, commercials, doc-style video)
Mini list of specialties (Brand photography, commercials, doc-style video)
Featured Work / Portfolio Preview
Featured Work / Portfolio Preview
3–6 portfolio pieces
3–6 portfolio pieces
Thumbnail images or short video clips
Thumbnail images or short video clips
Titles + short descriptions
Titles + short descriptions
Links to full case studies or galleries
Links to full case studies or galleries
Services Overview
Services Overview
List of top 3–5 services
List of top 3–5 services
One-line description each
One-line description each
Optional pricing ranges or “Starting at” numbers
Optional pricing ranges or “Starting at” numbers
Icons or small visuals (optional)
Icons or small visuals (optional)
Testimonials / Social Proof
Testimonials / Social Proof
2–4 testimonials
2–4 testimonials
Client names, titles, projects (if permissible)
Client names, titles, projects (if permissible)
Optional client logo reel
Optional client logo reel
Call-To-Action
Call-To-Action
Final CTA (“Book a call,” “Check availability,” “View portfolio”)
Final CTA (“Book a call,” “Check availability,” “View portfolio”)
Supporting line of text
Supporting line of text
Background image or color block
Background image or color block
Footer
Footer
Mini logo
Mini logo
Contact info: email, phone (optional)
Contact info: email, phone (optional)
Social links (icons)
Social links (icons)
Small navigation links
Small navigation links
Copyright text
Copyright text
Optional: newsletter form or business address
Optional: newsletter form or business address
4 - PORTFOLIO PAGE - FOR EACH PROJECT / GALLERY, GATHER:
Project title
Project title
1-sentence summary
1-sentence summary
Full description
Full description
Deliverables
Deliverables
Role (photographer, DP, editor, designer, etc.)
Role (photographer, DP, editor, designer, etc.)
Tools/gear used (optional)
Tools/gear used (optional)
High-resolution photos
High-resolution photos
Short-form video clips (<10s)
Short-form video clips (<10s)
Vertical + horizontal versions
Vertical + horizontal versions
Before/after images (optional)
Before/after images (optional)
Client testimonial (if applicable)
Client testimonial (if applicable)
5 - ABOUT PAGE
Hero image or brand portrait
Hero image or brand portrait
Long-form bio (2–4 paragraphs)
Long-form bio (2–4 paragraphs)
Short bio (1–2 sentences)
Short bio (1–2 sentences)
Origin story or “Why I do this”
Origin story or “Why I do this”
Behind-the-scenes photos
Behind-the-scenes photos
Awards or recognitions
Awards or recognitions
Brand values / approach
Brand values / approach
Optional: video introduction
Optional: video introduction
6 - SERVICES PAGE: FOR EACH SERVICE
Service name
Service name
Detailed description (3–5 sentences)
Detailed description (3–5 sentences)
What’s included
What’s included
Process overview
Process overview
Starting price or custom-quote explanation
Starting price or custom-quote explanation
Supporting images or BTS content
Supporting images or BTS content
FAQs (5–8) related specifically to your offerings
FAQs (5–8) related specifically to your offerings
7 - BLOG (OPTIONAL)
List of blog categories
List of blog categories
3–5 draft article topics
3–5 draft article topics
Banner images for each blog
Banner images for each blog
Author bio + headshot
Author bio + headshot
Social sharing descriptions
Social sharing descriptions
8 - GEAR / TOOLS (OPTIONAL)
List of gear / tools categories
List of gear / tools categories
Gear / Tools Descriptions
Gear / Tools Descriptions
Images for each piece of gear / tool
Images for each piece of gear / tool
9 - WEBSITE MEDIA CHECKLIST (ALL SECTIONS)
Images
Images
Full-res originals
Full-res originals
Web-optimized versions (150–300 KB ideal)
Web-optimized versions (150–300 KB ideal)
Mobile crops
Mobile crops
Landscape + portrait formats
Landscape + portrait formats
Consistent editing style
Consistent editing style
Videos
Videos
Web-friendly formats (MP4, WebM)
Web-friendly formats (MP4, WebM)
Compressed versions for background use (15–30 seconds)
Compressed versions for background use (15–30 seconds)
Mobile-friendly vertical versions
Mobile-friendly vertical versions
Graphics
Graphics
Icons, illustrations
Icons, illustrations
Dividers, background textures
Dividers, background textures
Gradient assets (if used)
Gradient assets (if used)
10 - TECHNICAL & BACKEND PREP
Domain name
Domain name
Professional email address
Professional email address
Brand favicon
Brand favicon
SEO essentials:
SEO essentials:
Title templates
Title templates
Meta descriptions
Meta descriptions
Keywords for each page
Keywords for each page
Google Analytics or tracking ID
Google Analytics or tracking ID
Social preview images
Social preview images